By Joshua Zheng
Everyone loves to have a few drinks while chilling out with friends these days. At 95 club street, a karaoke which was formerly known as HQ has now been converted into a bar known as Bar Naked. Founded by FLY Entertainment CEO Irene Ang and creatively conceptualized by award winning marketing agency GOODSTUPH, the concept of Bar is to be “The” bar that allows like-minded brands (companies) to advertise but also use it as a pop-up space for product debuts.
As I stood in front of the bar (along club street), I saw a massive tree trunk placed upright next to some tables on the outside space of the Bar. My first thought was, how could there be such a huge tree growing as part of the architecture building and no one seems to be bothered about it. Obviously the owner did not mind at all as the whole idea of placing a tree ‘lookalike’ is to promote the Monkey Shoulder, a game-changing triple malt whisky from Scotland and the alcohol brand that has fronted Bar Naked since its launch in July. Brad the bartender (who is also the partner and operations manager of Bar Naked) was nice enough to offer me 2 shots of Monkey Shoulder before I interviewed Irene. I must say it tasted sweet but yet strong enough to give you the “Kick”.
But it was the “bareness” that caught my attention. The design and the outlook of the bar was modern yet contemporary. The bar chairs wasn’t the usual types that you see out there; the foot rest attached to each chair has a swinging functionality. Not only looks cool but fun to rest your feet on. At the back of the bar, I noticed an old classical swing that actually allows people to sit on, which brings back old memories of how simple life used to be during childhood.
Irene being Irene, she is generous enough to give 1 lucky winner a $50 Bar Naked Voucher and all you have to do is to watch the video and answer the following question.
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Please send your answers to firstname.lastname@example.org. All entries must be in before 31st Dec 2014. Winner will be randomly picked and notified by email.
Bar Naked is located at 95 Club Street. Opening Hours are from Mon – Wed: 17:00 – 00:00 & Thu – Sat: 17:00 – 03:00. They are closed on Sundays.